RSSOctober 23rd, 2007
[SHOWCASE] Carlton Financial and Best-Selling Author
This month we had the opportunity to launch 2 websites that we really enjoyed working on: Carlton Financial Group and Best-Selling Author.
Carlton Financial Group
This website is definitely among the more simple designs we have done, but I think it really turned out well and represents just what our client was looking for. The main objective was to provide educational information about insurance services the company provides, and to encourage potential customers to touch base for a quote.
Insurance in itself can be confusing and daunting for people to get into, which is why we really wanted to keep things lightweight, simple and super-easy to use. The whole site really browses nicely, and has some really useful functionality to help people.
Best-Selling Author
Our team gets really fired up about doing e-commerce websites. There are so many things to consider when building an effective shopping cart that maximizes conversions, and this store turned out to be a fantastic example. Despite other great features and functionality on the site, if it does not help to convert sales, it is unsuccessful for our client.
Although there is some debate in e-commerce circles about the effectiveness of multi-step checkouts versus one-step checkouts, we thought a one-step checkout was best for this site. Once customers click the “checkout” button from the cart page, it’s just one page to complete the order. Thus far, it has been very effective. The cart is run by our in-house Springboard store software, so order fulfillment and customer management is a snap for the client.
