May 25th, 2006
I love apple
Not to be overly geeky or anything, but I love apple. Not only was the company founded on my birthday, but they are truly the branding marvel of the 21st century thus far. It is a privilege to watch as they captivate the world with their every move. Others do their best to follow, but it never rings true. From the commercials to the innovative products, their brand is in a league of their own.
As a loyal user and follower of all their major announcements, I have become a huge fan of Steve Jobs. You would think the Rolling Stones were about to take the stage before he makes a presentation. I mean this guy says the word and Disney cuts off their 10-year relationship with McDonald’s because their food sucks.
All this to say that they never cease to amaze, and their latest apple store is certainly no exception. The store is technically underground, but above ground is a gorgeous glass box. To my knowledge it is absolutely one of a kind. You must see it, and you can visit the website for more cool pictures.
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