"Coming Soon" is a perpetually bad habit I see on the web. There is no doubt you have seen the following many times over ...

• "New website coming soon"
• "This website is under construction"
• "The store section of our site is coming soon"

Why do we feel the need to tell users that something bigger and better is on the way? In any case, "Coming Soon" sends a bad message about you ...

1. It sets expectations.

9 times out of 10 when people say "coming soon", they don't have a definite time that they expect whatever it is to be ready. So why set expectations with users when most times it leads to a total letdown? It just makes you look bad.