This week we launched a project that we had been hard at work on for a number of months. Dinette.com is one of the leading furniture stores on the web in selling quality dinette sets, and we helped them with their first redesign in about five years. We also completely re-worked their checkout process to increase conversion and minimize cart abandonment. I hope to do a more detailed case study of the work done on dinette.com in the future, but for now we just wanted to provide a few before/after screenshots of the site. Make sure you visit and check everything out for yourself, we really had fun working on this project.

Homepage (before)

Homepage (after)

Category Listing (before)

Category Listing (after)

Shopping Cart Page (before)

Shopping Cart Page (after)

We have been working very hard on some really great projects over the past few months, and are excited to be launching a number of sites early in 2007. I just wanted to take a moment and share two of them that were launched yesterday, January 12th.

newsboys

We originally did the design for newsboys.com back in 2006. They loved the design, but went through a couple of companies to develop the site and it did not work out for whatever reason. So, we got to code this design and it was a lot of fun. The newsboys do a lot of great interactive things on their site and have around 20,000 fans per day logging on to participate. We hope this is a really positive step for them in creating a functional, yet fun environment for their fans.

Andy Andrews

Andy and his team is very near and dear to Project83 from the very beginning, as we have been working with them for nearly three years. They have a great message, and completely trust our team to make their website beautiful, yet very easy to use. This was a challenge from the beginning, as we decided to do a 3-column liquid (content scales with the browser window size) layout with fixed-width sidebars for the homepage. Without the help of some great resources, this layout may not have been possible. A few months and over 1,100 lines of CSS later, we had a great layout that looks fantastic across numerous browsers and platforms. We were very proud to launch this one yesterday. I am looking forward to more frequent blogging efforts and some really interesting topics over the coming months, along with more exciting website launches. Stay tuned!